Gato

Co-founded by Gabriella Labi and Tonya Reznikovich, Gato is a better-for-you treat brand reinventing indulgence with clean, nut-butter-stuffed, chocolate-covered Medjool dates. Gabriella, a wellness entrepreneur, began crafting these elevated, real-ingredient treats from her kitchen, pairing high-quality chocolate with creamy nut butter and dates. When Tonya joined as co-founder, they turned this delicious creation into a business. What started at LA farmers markets quickly grew into a strong following, leading Gato into more than 100 stores as a go-to for cleaner, more satisfying sweets. Inside the Episode: How Gato scaled its community-favorite, kitchen-born recipe into a retail-ready product found in over 100 stores. Why Medjool dates are the perfect centerpiece for a clean, indulgent, better-for-you sweet treat. The story of how co-founders Gabriella and Tonya combined their skills to transform a simple idea into a growing brand. Shop here! This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more! This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.