Gavin McMahon's new book is 'Story Business: Why Stories Rule the World and How They Can Reinvent Your Business'

from The Roundtable · host Joe Donahue

Gavin McMahon joins us to talk about 'Story Business: Why Stories Rule the World and How They Can Reinvent Your Business.' A strategist and storytelling expert, McMahon argues that narrative isn’t just marketing - it’s the foundation of how organizations connect, persuade, and lead. His book explores how businesses can harness storytelling to build trust, shape identity, and drive lasting success.

Episode metadata supplied by the publisher feed · Published Apr 20, 2026

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Gavin McMahon's new book is 'Story Business: Why Stories Rule the World and How They Can Reinvent Your Business'

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