Gay Water with Spencer Hoddeson

Spencer Hoddeson unpacks social strategy, Judaism and his new vodka soda brand, Gay Water. Living in NYC, Spencer has built a close-knit friend group. He reveals how “Jewish geography" helped form these connections and his thoughts on the rise of antisemitism across the globe. Spencer used his marketing expertise to build an online following without even using his voice. He joins Mitchell and Wade to unpack how he views social media and the impact parasocial relationships, oversharing and cancel culture have on creators. As he prepares to launch Gay Water, he pulls back the curtain on how he's brought the product to life. Enjoy!