GC23: Using the Gamification User Types in the Real World | with Andrzej Marczewski

from Game Changer | Employee Gamification | Internal Enterprise Gamification | hosted by Jesse Lahey, Aspendale Communications · host Engaging Leader

The tech research firm Gartner made headlines in late 2012 when it predicted that 80% of current gamified applications would fail to meet business objectives — due to poor design, ineffective communication, or ill-defined business objectives. If poor design is a primary culprit of failed gamification, how can you improve your chances of success? Andrzej […]

Episode metadata supplied by the publisher feed · Published Jan 7, 2014

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GC23: Using the Gamification User Types in the Real World | with Andrzej Marczewski

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