GDPR, State Laws & How Healthcare Marketers Are Navigating New Privacy Guidelines

On this episode, Jenny is again joined by Shelby Auer, Account Manager at Hedy & Hopp as they bring even more insights from their time at SHSMD 2023.  Today she and Shelby discuss the evolving landscape of healthcare marketing regulations, pointing out changes in marketing practices driven by HIPAA, FTC, and state laws. Jenny highlights the importance of understanding GDPR, even for U.S.-based businesses, as opt-in policies and the "right to be forgotten" become more relevant. They also break down the growing complexity of state laws and emphasizes the need for collaboration between marketing, legal, and compliance teams to navigate these challenges. Connect with Jenny: https://www.linkedin.com/in/jennybristow/  Connect with Shelby: https://www.linkedin.com/in/shelby-wanne/