GE Ecomagination's Deb Frodl on Wal-Mart, Intel, and Statoil

Reducing energy and water use in big businesses is a "big pivot" that requires and/or affects all their stakeholders -- and requires innovative solutions. It can even change their business model. Listen here to the Global Head of GE Ecomagination Deb Frodl tell Green Connections host Joan Michelson about how they chose eight huge multinationals to collaborate with to find innovative solutions and how they work. It may give you ideas for your own needs.