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GE Ep 266 [2020] - Iteration & Optimization Are Key to Growth w/ Brian Larsen

EPISODE · May 30, 2022 · 24 MIN

GE Ep 266 [2020] - Iteration & Optimization Are Key to Growth w/ Brian Larsen

from Growth Experts with Dennis Brown · host Dennis Brown

Brian Larsen is the CEO and founder of RestoraPet, a line of pet products that has seen rapid expansion with over 500% growth in 2018 and then again in 2019.  During this interview we discuss: 1:54 - Brian gave us a quick backstory and behind the scenes of how and why he created RestoraPet. 6:52 - Are they planning to for additional funds as they are early in the game? 7:38 - He shared a bit of an insight as to the size, scale, or progress of their business. 10:14 - Brian unpacks for us the very first step in this framework and what's their priority. 10:59 - How creating a "voice" that represented their exact target market was one of the keys to success. 12:27 - Understanding who their most valuable customers? 14:17 - How do they iterate and optimize their creatives? 18:59 - He shared how they split tested their website messaging and design and how it impacted their overall results.  22:00 - A great piece of advice if you are gonna start a business or grow their business. 22:32 - Brian shares his favorite growth tool/software. 23:01 - He recommended one of his favorite book to us. Plus a whole lot more Brian's Websites: Get a Special Offer From Brian on RestoraPet Products! ----------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]

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GE Ep 266 [2020] - Iteration & Optimization Are Key to Growth w/ Brian Larsen

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