GE Ep 311 [2021] - Facebook and Google Ad Hack that Reduces Lead Cost By Up to 10X w/ Hamlet Azarian

Hamlet Azarian is a senior growth advisor and numerical, results-driven executive who blends marketing, technical, and operational skills to deliver long-term, scalable growth for traditional, direct mail, and digital companies. Hamlet is here to discuss a Facebook and Google ad hack that he's discovered and proven successful in reducing your per lead costs by up to 10x. Tune in to learn a hack for getting new clients after starting a business and how the growth tool he developed works. During this interview, we discuss: 2:34 – How Hamlet helps his clients + What led him to working with technical growth 4:56 – How Hamlet got his first few clients + A hack for getting clients 7:42 – The breakdown of his Facebook and Google ad hacks 13:30 – The difference between online data and offline data + How to supplement data to optimize ads 17:36 – Experimenting with open targeting 20:17 – The breakdown of his Google ad hack 20:35 – Hamlet's favorite growth tool + How it works 23:38 – His most recommended book 24:13 – How to connect with Hamlet Plus, a whole lot more! Resources: Hacking Growth by Sean Ellis and Morgan Brown Connect with Hamlet on LinkedIn Follow him on Twitter ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]