Geheimnisse hinter dem effektiven Einsatz von Analytics | m. Florian Möller

from Die Dominik Liss Show (WordPress & Business Talks) · host Dominik Liss

Damit Du den Erfolg Deiner WordPress Webseite messen kannst, brauchst Du oft Analytics. Wie setzt Du aber Analytics sinnvoll ein? Was solltest Du messen und was sind nur unnötige Daten? In dieser Woche werden wir uns mit Florian Möller in die Analytics Welt vertiefen. Florian ist Analytics Experte mit einem Fokus auf Google Analytics. Florian hat auch eine Online Community "Der Analytics-Club" gegründet.In diesem Gespräch unterhalten wir uns über folgende Themen:00:00 Recap02:26 Intro06:10 Universal Analytics vs. GA408:23 Client Side Tracking vs. Server Side Tracking11:13 Wann ist Analytics sinnvoll?20:27 Das Acquisition / Behaviour / Outcome Framework23:30 Tracking mit Hilfe von UTM Parametern27:07 GA & DSGVO33:45 Die Challenges vom Server Side Tagging41:54 Warum stimmen Analytics Daten nie zu 100%?44:26 Ab wann sind Daten aussagekräftig?49:35 Analytics Daten richtig interpretieren 53:29 Wann werden Conversions nicht richtig gemessen?01:04:49 Bullet Fragenhttps://www.linkedin.com/in/flmoeller/https://ecommerce-analytics.de/analytics-club// WordPress Community Gruppe //https://dominikliss.com/community

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Geheimnisse hinter dem effektiven Einsatz von Analytics | m. Florian Möller

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