GEM Founder and CEO Sara Cullen: On Reimagining the Daily Vitamin and Hitting 9M in Revenue in 2022

After discovering her sensitivity to many of the artificial ingredients and fillers in traditional supplements, Sara Cullen decided to redefine vitamins. Sara is the Founder and CEO of GEM, a unique category that is working to evolve the supplement aisle into a food aisle.In today’s episode, Sara gives insight into the brand’s goal to look proactively and holistically at your mind, body and health. In addition, she explains how she focuses on creating products from different scientific perspectives while using the healthiest and most nourishing ingredients.Sara also discusses:The GEM product development processConstant product evolution via customer feedbackGEM’s “kaleidoscopic look” approach to brandingThe benefit of the brand’s subscription modelYou’ll also hear Sara’s plans for expanding and scaling the brand as well as her vision for GEM over the next year. This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co