Gemma Butler and Michelle Carvill on how marketing can save the planet

In this episode Gemma Butler and Michelle Carvill explore some of the most high profile environmental and sustainability challenges facing businesses and the most practical solutions from the world of marketing. We discuss everything from our role in narrating a better pathway to sustainability, to shifting how we live, achieving environmental and social growth and recognising Earth a key stakeholder. Gemma and Michelle are the authors of Can Marketing Save the Planet?: 101 Practical Ways to Use Sustainable Marketing as a Force for Good, are also hosts of the podcast by the same name and authors of Sustainable Marketing: How to Drive Profits with Purpose. Gemma is the former Marketing Director of the CIM and a sustainable marketing trainer, guest lecturer and an ideas-driven leader. Michelle is a sustainable marketing champion, agency founder, consultant, speaker and has written six books. COM1 - Conference of Marketing, which is mentioned in the discussion will be taking place on March 14th in London and ⁠you can learn more here⁠. This episode is hosted by Caroline Taylor, OBE, former CMO of IBM Global Markets, chair of Oasis Community Learning and a founding member of the MarketingKind community.