Gemma Joyce on Data-Driven Storytelling, Conversion-Driven Content, and Super Mario

from Maker Mixtapes · host Tom Whatley

Gemma Joyce is the senior content manager at Brandwatch, a digital consumer intelligence platform that helps brands understand their customers. Gemma shares her approach to data-driven content, particularly on why they focused on consumer trends early on to generate buzz, and how she goes about building a narrative around the owned data that Brandwatch has available.

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This episode is 28 minutes long.

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This episode was published on March 25, 2021.

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