Gen AI in Marketing: Trends and Challenges in Southeast Asia

In the latest episode of AI Rising, hosts Leslie D'Monte and Jayanth N Kolla are joined by Srinivas Gattamneni (Srini), CEO of ADA, a global data and AI company headquartered in Kuala Lumpur, Malaysia. The episode dives deep into how AI and Generative AI are revolutionizing digital marketing, with Srini sharing insights on funnel management, content automation, and personalized advertising. The conversation further explores how companies are approaching AI adoption, with Srini emphasizing the importance of foundational platform readiness and data preparedness. Additionally, he provides a comprehensive overview of the AI landscape in Southeast Asia, drawing parallels to the Indian market while noting the unique challenges posed by fragmented government structures, regulations, and cross-border complexities. Tune in for an engaging discussion on the latest in AI, digital marketing, and the evolving landscape of Generative AI!