EPISODE · May 13, 2026 · 36 MIN
Gen Alpha: Digital, Diverse, Determined
from CultureConnect · host Advertising Research Foundation
This month on CultureConnect, we’re digging into the world of Gen Alpha -- the first generation born entirely in the 21st century. While they are the youngest cohort, their "alpha" status is already felt in the marketplace—driven by an unprecedented digital fluency and a demographic makeup that is rewriting the American mainstream. A panel of experts from psychology, tech, and children's media explores how this "glass generation"—raised on tablets and social-emotional learning—is transforming household spending and brand expectations long before they reach the workplace. Tune in to get an insider view on the future of media, tech, and marketing from leaders shaping the world for Gen Alpha. Panelists:Janine Domingues, Senior Clinical Psychologist and Senior Director of School and Community Programs, Professional Training at the Child Mind InstituteDarnell Lamont Walker, Emmy-nominated Children’s TV Writer, Content Creator & Death DoulaKate O’Loughlin, CEO, SuperAwesomeJennifer Kotler, UX Research and Content Strategy Lead for the Kids and Family Team at GoogleThe CultureConnect podcast is hosted by Janelle A. James, US Head of Cultural Intelligence at Ipsos.
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This month on CultureConnect, we’re digging into the world of Gen Alpha -- the first generation born entirely in the 21st century. While they are the youngest cohort, their "alpha" status is already felt in the marketplace—driven by an unprecedented digital fluency and a demographic makeup that is rewriting the American mainstream. A panel of experts from psychology, tech, and children's media explores how this "glass generation"—raised on tablets and social-emotional learning—is transforming...
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Gen Alpha: Digital, Diverse, Determined
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