GEN C: Legacy Rewired: Where Traditional Media Meets New Tech

Maya Draisin, Chief Brand Officer at TIME, highlights how the 102-year-old brand evolves with new technologies while maintaining its core values of trust and integrity. TIME's Chief Brand Officer, Maya Draisin, outlines how the iconic brand is adapting to transformative technologies such as generative AI, blockchain and NFTs. She highlights TIME’s dedication to blending innovation with its enduring values of trust and clarity. Draisin also addresses the evolving media landscape, shifting consumer behaviors and the critical importance of maintaining journalistic integrity. Links mentioned from the podcast:  Maya's Twitter Watch this episode on video: YouTube CoinDesk Follow us on Twitter:  Sam Ewen, CoinDesk From our sponsor: Midnight is a privacy-enhancing blockchain introducing vital, programmable privacy and selective disclosure capabilities. It means dApps can allow users to control what information is revealed without putting sensitive data on-chain, allowing you to break free from the limitation of choosing between utility or privacy. We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit midnight.network/break-free. - "Gen C" features host Sam Ewen. Executive produced by Uyen Truong. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.