Gen-Z and B2B: Evolving Top-of-Funnel Marketing

Qetsiyah Jacobson, Social Media Strategist at HeyOrca, is exploring influencer marketing in B2B, aiming to replicate the success of B2C in generating brand awareness and revenue pipeline. Emerging buyers, especially Gen-Z, prefer indirect marketing strategies - requiring B2B companies to invest more in influencer marketing and community to reach their audiences.About the Pioneer > 00:43Biggest Challenge > 01:58Looking Forward > 03:31100 Pennies > 05:41Final Thoughts > 09:26View the 100 Pennies Game: Click Here!Follow Qetsiyah Jacobson on LinkedInFollow Manoj Ramnani on LinkedInAbout this PioneerI started my journey in marketing journey back in 2019 when I started my own little lash brand in high school. I had no idea what I was doing but I absolutely loved building something from the ground up from concept to a tangible product. My lashes end up being featured on Cardi B’s makeup artist Instagram story.Fast forward a year later and I started a clothing line called Just Basixs. I did all of the branding, web design, marketing,...I absolutely loved it. With a small but mighty following my clothing line was picked up by a retailer and I sold over 4 figures in the first couple of months.