Gen Z & Luxury: Redefining the Future of the Industry

In this episode, we dive into one of the most pivotal shifts in the luxury industry: the rise of Gen Z as a cultural and consumer powerhouse. From their sustainability values to the irony of fast fashion, from their craving for authenticity to their growing digital fatigue, Gen Z is transforming the way luxury brands operate and communicate.A glimpse inside:* Who is Gen Z and why they matter to luxury brands* The “attitude-behaviour gap” between values and actual purchase patterns* Sustainability and the rise of vintage and second-hand shopping* How Gen Z is changing marketing tone — from polished to quirky and real* Influence beyond buying power: Gen Z’s cultural ripple effect* The loneliness epidemic and the need for brands to foster community* Shifts in alcohol consumption and sober-curious trends* Nostalgia and tactile media in a world where AI is accelerating every dayIndustry Hot Take of the Week:We cover France’s new law targeting ultra-fast fashion and what it signals for the future of sustainability in luxury.New Episodes Every FortnightCatch us every other Wednesday for your next luxury industry deep dive.Follow us for real-time industry news and trends* IG: @skale_australia * Linked in here.Thank you for listening! If you enjoyed the podcast, please subscribe. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit skaleaustralia.substack.com/subscribe