Gen Z Athletes & NIL: Building a Brand Beyond Sports w/ Mark Koesterer | Live with Ty Ep.31

What happens when sports end but life keeps going? 🤔In Episode 31 of Live with TY, I sit down with Mark Koesterer, founder of The Players NIL, to talk about the 98% of athletes who don’t go pro and how Gen Z athletes can leverage NIL to build a personal brand that lasts not just 4 years, but 40.We dive deep into: • Why engagement matters more than followers. • How NIL isn’t just for the 2% of superstar athletes. • The mindset shift from being “just an athlete” to being a whole person. • Behind-the-scenes stories from films like The Dark Knight Rises, Moneyball, and 42. • The legacy question every athlete should be asking: “If you disappeared today, would anyone care tomorrow?”If you’re a student-athlete, Gen Z creator, or someone figuring out life after sports, this episode is for you.👊 Join the community. Hit subscribe, drop a comment, and let’s keep building legacies that last. Check out our website here: https://livewithty.framer.website/⏱️ Video Chapters0:00 – Hot Take: NY Jets to the Playoffs0:22 – Engagement over Followers (Gen Z Marketing)1:05 – Welcome to Ep.31 of Live with Ty1:35 – Guest Intro: Mark Koesterer & The Players NIL4:02 – NIL Debate: Helping the 98% of Athletes5:14 – Sports Lessons That Carry Beyond the Field7:22 – Facing Adversity After Sports Ends9:00 – Identity Beyond Athletics & Mental Health9:26 – DM’s Open Segment: Advice for Athletes in Crisis11:04 – Breaking into Sports + Hollywood (Networking & Legacy)12:29 – Iconic Film Moments (Moneyball, Dark Knight, 42)14:51 – Authenticity on Film Sets & Sports Scenes17:09 – Lessons on Teamwork & Leadership18:34 – Why He Left Hollywood to Start Players NIL21:03 – Building a New NIL Business from Scratch22:27 – Why Focus on the 98% of Athletes25:04 – Personal Branding Beyond the Game28:00 – Helping Athletes Find Their Passion & Story33:07 – Role of Social Media in NIL Success37:54 – Followers vs Engagement: What Really Matters39:44 – Building a Content Strategy That Works40:56 – Beyond NIL: Helping Retired Athletes Build Brands43:08 – What Success Looks Like (Confidence & Opportunity)44:18 – Legacy: “If You Disappeared Today, Would Anyone Care?”46:12 – Closing: Shoutouts & Next Steps