Gen Z disruptors: How new brands are forcing stores to reinvent

In this episode of The IADS Retail Park, Maya and Selvane unpack how Gen Z is rewriting the rules of retail and putting traditional department stores to the test. Drawing on exclusive IADS research, they explore why brands like Deciem, H&M, and Shein are winning over young shoppers with their mix of affordability, speed, and authentic values.Discover how Gen Z’s demand for transparency, instant gratification, and real sustainability is forcing department stores to rethink everything: from store design and logistics to resale, digital engagement, and the very definition of brand loyalty. From TikTok-driven trends 📱 to the rise of circular fashion ♻️, Maya and Selvane break down the strategies and pitfalls for retailers hoping to stay relevant in a fast-changing landscape.👉Click here to read the full exclusive.For more insights, visit our Substack, explore our website, and learn more on Wikipedia.For more insights and updates, follow us on LinkedIn at International Association of Department Stores - IADS, check out our Substack, visit our website at www.iads.org for additional resources, and learn more here! 🌍 This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iads.substack.com/subscribe