Gen Z food trends

In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith are joined by esteemed food ethnographer June Jo Lee. With studies in both medical and cultural anthropology from Harvard, June Jo explores the relationship between people and the foods they eat to “nourish the modern hungers of disconnection and dislocation.”  Is “regenerative” a fad or a cultural shift? What patterns emerge from countless founder stories? How does “caring more” relate to Gen Z and their connection to food? And what would a Michelin star restaurant serve on Mars? Catch this week’s episode to enjoy a masterclass in food as a progressive reflection of who we are and how Gen Z are defining who we become. Brands featured in this episode’s segment of The List: For Bitter or For Worse, OEM, Mila, Chamberlain Coffee, Mela and Hot Jiang.