Gen Z Marketing with Chris Platt on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Chris Platt who is the Founder and CEO of Dig In. Chris has spent a decade analysing youth behaviour and has built the UK's largest first-party youth database. He helps brands navigate the chaos of digital marketing with attention solutions that deliver global campaigns to 500,000 university students each year.Here are some of the topics we discussed in this episode.Delivering samples to students and studying their behaviours Gen Z and the independent shopping opportunityLifestage marketing and brandsSelling before brand allegiance is fixedHow a brand conversation can be an ice-breaker Authenticity and how the mood changes with the Gen Z marketHow Gen Z’s filter and discriminate effectively with advertising choicesThe digital hangover Gen Z’s and multi screening How social media excavates our time and attentionThe reactive algorithm and trustPhysical world marketing and how it sticksThe definitive shared need and reaching them at this point The ABC1 household and spheres of influence Driving ongoing purchase behaviour User generated content and creating an online buzzThe first move advantageAbout The Six Sells Podcast:The Six Sells Podcast is for people working in marketing, media, advertising and adtech.There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.Want to get in touch? Email [email protected] is Six Sells?Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.