Gen Z’s Trust Crisis: Why Young Buyers Are Turning Away from Pros

Gen Z’s confidence in mortgage and real estate professionals is collapsing, with trust in loan officers dropping to just 19% and real estate agents to 33%. Tim Lucas and Craig Berry dig into the reasons behind the distrust and what it means for the future of homebuying.In this episode you’ll learn:The decline in trust: Gen Z’s faith in financial pros fell from 61% → 40% in just one year.Why it’s happening: This generation grew up through the 2008 financial crisis, the COVID downturn, and repeated banking scandals.Where they go instead: 74% rely on YouTube, 46% on TikTok/Instagram, and 43% now consult AI for financial advice.Opportunities to rebuild: How transparency, personalized communication, and digital-first strategies can close the gap.The stakes: Without change, financial institutions risk losing relevance with the very buyers entering the housing market.Read the full article:https://www.mortgageresearch.com/articles/gen-z-losing-trust-real-estate-professionals/