GenAI Use Cases in Digital Marketing Services: Digital Analytics’ time to shine while Creative faces new threats

TBR Principal Analyst Boz Hristov details current trends among digital marketing services firms and the impact generative AI (GenAI) will have on creative, customer experience and sales automation. Use cases of GenAI may be pushing transformation among those firms that have themselves been digitally transforming enterprise. What’s the future of Accenture Song and Publicis Sapient among other key players? Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guests ⁠⁠⁠⁠Learn more about TBR at ⁠⁠https://tbri.com/⁠⁠⁠Connect with Patrick on LinkedIn ⁠⁠⁠Connect with Boz on LinkedIn ⁠TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy