Gender and Household Trends

The proportion of female household heads globally is growing, as are female disposable incomes. This is creating a newly-empowered generation of female consumers in the household. Meanwhile, men are becoming more involved in the home than ever before, as gender roles blur. In this podcast, we discuss some of the primary trends surrounding gender and households.    Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.