Gender and Marketing - A Conversation for Women's History Month

We celebrate Women’s History Month with Professor Susan Dobscha and Professor Laurel Steinfield.  These scholars discuss GENMAC – which stands for Gender, Markets, and Consumers – an academic and advocacy community, and address several important topics like how marketing researchers should think about measuring and asking about gender.  Our guests point out the importance of distinguishing gender research from sexuality research, the need for a more global perspective on gender-related issues, and the importance of digging deeper to “find the why” when gender differences emerge.  Our scholars end the conversation with thoughtful insights about the role the modern business school should play when it comes to diversity and inclusion.For more information, please visit www.acrwebsite.orgFollow us on Twitter at @JofACR and @aconsresThis episode was hosted by Stacey FinkelsteinConsumer Insights 101 is a production of the Association for Consumer ResearchAdditional research resources from this episode: Gurrieri, Lauren, Andrea Prothero, Shona Bettany, Susan Dobscha, Jenna Drenten, Shelagh Ferguson, Stacey Finkelstein Laura McVey, Nacima Ourahmoune, Laurel Steinfield, & Linda Tuncay Zayer (2022) "Feminist academic organizations: Challenging sexism through collective mobilizing across research, support, and advocacy." Gender, Work & Organization. https://doi.org/10.1111/gwao.12912 Hansman, Beck, and Jenna Drenten. (2023). Centering Transgender Consumers in Conceptualizations ofMarketplace Marginalization and Digital Spaces. Journal of Consumer Affairs.https://doi.org/10.1111/joca.12520Preston, Alison, Lili Qiu, and Robert E. Wright. (2023). Understanding the gender gap in financial literacy:the role of culture. Journal of Consumer Affairs. https://doi.org/10.1111/joca.12517Jones, Niusha, Anne Hamby, and Blair Kidwell. (2022). Measuring gender in consumer research: Validityand consumer welfare. Journal of Consumer Affairs. https://doi.org/10.1111/joca.12491Duncan‐Shepherd, Sophie, and Kathy Hamilton. (2022). “Generally, I live a lie’: Transgender consumerexperiences and responses to symbolic violence. Journ