Gender and the Future of Marketing

When it comes to marketing based on gender, brands today are shunning stereotypes and embracing neutrality. On this podcast, analysts from The Hartman Group’s Retainer Services team share key insights on how brands are shunning stereotypes and embracing neutrality. They share their perspectives on why today, as marketers, we can't really rely on the polarity of segmenting by male or female as we're definitely in a cultural moment where gender is being redefined and consumers (particularly younger consumers) are increasingly vocal about their evolving understanding of gender itself. If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.