EPISODE · Mar 7, 2016 · 11 MIN
Gender Blurring: A Top Consumer Trend for 2016
from Euromonitor Podcasts · host Euromonitor International
Gender blurring is a rejection of gender stereotypes and saluting an androgynous lifestyle. This trend has manifested itself in many ways: Calvin Klein's gender-free fragrance CK2, the declassification of toys by Disney and Amazon, and even Playboy's toned-down issue in March 2016. This trend will continue to impact the media, consumer ideals, and industries in the near future. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.
What this episode covers
Gender blurring is a rejection of gender stereotypes and saluting an androgynous lifestyle. This trend has manifested itself in many ways: Calvin Klein's gender-free fragrance CK2, the declassification of toys by Disney and Amazon, and even Playboy's toned-down issue in March 2016. This trend will continue to impact the media, consumer ideals, and industries in the near future. Lots of brands claim to be number one… but can they prove it? At Euromonitor International...
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Gender Blurring: A Top Consumer Trend for 2016
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