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Gender Blurring: A Top Consumer Trend for 2016 episode artwork

Mar 7, 2016 11 min

Gender Blurring: A Top Consumer Trend for 2016

from Euromonitor Podcasts Hosted by Euromonitor International

Gender blurring is a rejection of gender stereotypes and saluting an androgynous lifestyle. This trend has manifested itself in many ways: Calvin Klein's gender-free fragrance CK2, the declassification of toys by Disney and Amazon, and even Playboy's toned-down issue in March 2016. This trend will continue to impact the media, consumer ideals, and industries in the near future. Lots of brands claim to be number one… but can they prove it? At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.

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Gender blurring is a rejection of gender stereotypes and saluting an androgynous lifestyle. This trend has manifested itself in many ways: Calvin Klein's gender-free fragrance CK2, the declassification of toys by Disney and Amazon, and even Playboy's toned-down issue in March 2016. This trend will continue to impact the media, consumer ideals, and industries in the near future. Lots of brands claim to be number one… but can they prove it? At Euromonitor International...

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Gender Blurring: A Top Consumer Trend for 2016

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This episode was published on March 7, 2016.

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