Gene McNaughton On CEO Commitment And The Key Metrics To Business Growth [Episode 5]

CEOs are in their positions for a reason. One of those is that commitment to driving revenue through the company. How can they do that? Doug C. Brown brings over a guest who has the answers. In this episode, he talks to Gene McNaughton, one of the foremost experts in business growth and the CEO of GrowthSmart Consulting, Inc. Together, they explore CEO commitment, particularly that of being the main driver of revenue to the company and not just delegating the task. Gene shares how they can plan through the five fundamentals through the sales process along with the fifteen key performance metrics to measure all the way through. Plus, he also discusses what’s behind the line “people who inspect get respect” and why CEOs need to follow through to see their desired results and business growth.