General Catalyst's plan to eat the $16 trillion services market

This week on StrictlyVC Download, TechCrunch EIC Connie Loizos and StrictlyVC's Alex Gove sit down with Marc Bhargava, partner at General Catalyst, to explore his ambitious $1.5 billion Creation Fund strategy that's targeting the $16 trillion global services economy through AI-powered rollups. They dive into how Bhargava's team proves AI automation works and why outcome-based pricing models are disrupting everything from legal services with Eudia to call centers with Crescendo. Plus, they discuss the mechanics of incubating AI-native companies with proven second-time founders, why relationship-driven and regulated businesses make the best targets, and Bhargava's theory that 95% of corporate AI pilots fail because applying AI technology effectively requires deep expertise that consulting firms simply can't provide. Chapters: 00:00 - Introduction and Marc's background 02:00 - From crypto to Coinbase Prime acquisition 05:00 - General Catalyst's Creation Fund strategy explained 10:00 - Fund administration vs. Carta comparison 15:00 - Titan MSP deep dive and $74M investment 20:00 - Udia's approach to disrupting legal services 25:00 - Why 95% of AI pilots fail and market opportunities 29:35 - Closing thoughts and General Catalyst's future initiatives Learn more about your ad choices. Visit megaphone.fm/adchoices