General Mills Ditches Artificial Cereal Colors | Phoenix News

General Mills is ditching artificial colors in most of its cereals—like Lucky Charms and Trix—replacing them with natural dyes from fruits, veggies, and spices like turmeric and paprika. Ninety percent of U.S. retail products are now dye-free, with the rest (including some Betty Crocker mixes) set to follow by 2027. Kellogg’s is also phasing out artificial dyes in U.S. cereals by year’s end, while retailers like Target and Walmart are already removing them from shelves. This shift, agreed upon with Texas AG in 2025, reflects rising consumer demand for cleaner ingredients—and it’s sparking a major industry trend. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/b81740af3170ac9e