General Mills Ditches Artificial Colors | Chattanooga News

General Mills just made a big move—ditching artificial colors from all U.S. cereals like Lucky Charms and Trix, swapping them for natural hues from turmeric, paprika, and fruit extracts. After a 2015 test run that fizzled due to consumer demand for bright colors, the company is now permanently shifting gears under pressure from health advocates, politicians, and changing market trends. With concerns over potential behavioral effects in kids and the recent ban on Red 3, this change aligns with a growing industry shift: Kellogg’s is also phasing out dyes by year’s end, while retailers like Target and Walmart are pulling products with artificial dyes from shelves. General Mills aims to have 90% of its U.S. retail items dye-free already, with more products like Betty Crocker mixes and Fruit Roll-Ups soon to follow—all before 2027. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/b292770892691d48