General Mills on open innovation, product failure and trust

from NutraIngredients NutraTalk Podcast · host William Reed Ltd

General Mills is throwing more and more resources behind an ‘intellectual outsourcing’ project that has significantly reduced its product fail rate. But gaining the trust of start-ups has not been easy, says Kamel Chida, associate director of its Worldwide Innovation Network.

Episode metadata supplied by the publisher feed · Published Jun 26, 2011

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General Mills on open innovation, product failure and trust

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