Generalise or Specialise? Niching as a photographer

Marcus and Sam are taking a look at the advantages and disadvantages of niching. How it looks to the client and how it helps in your own marketing.   We discuss the fear factor of possibly losing out on clients outside your niche, and how social media has opened up the market to a global one. However, being a generalist does have its advantages, especially when starting out  - it is a great way of broadening your skills. Learn product photography, location photography and studio photography. Sam and Marcus go on to discuss the equipment required and how specialists can buy specialised equipment. Niching doesn’t mean you have to turn down work - you may just not publicise it.