Generalist Vs. Specialist: Cmd+Edit #004

Once you've got your edit suite pimped out and are open for business, how do you then find work? In this episode we discuss how we each market ourselves and pursue all of the prospective jobs out there. Those who believe "If you build it, they will come" will find themselves out of work very quickly. The jobs are out there and waiting for you to go after them. Here are some ways that Josh and I chase those editing gigs and set yourself up to receive repeat work from clients. Do you consider yourself a generalist or a specialist? These are two different schools of thought on how to successfully position yourself in the market and be poised for the maximum number of opportunities. Would you rather be a one-stop-shop who can take on any type of editing job or be known as an expert in one particular niche market? There are obviously pros and cons to both, so let's talk about what those are and how to decide which one is right for you. This podcast is a two-way street, folks. We want to hear from you so tweet us at @CommandEdit or email us at [email protected]. Did you like the show? Write us a review on iTunes and you will be helping us be seen more in searches and otherwise fluffing our egos a little bit. By the way if you want to see what Josh looks like when he's not wearing a collared shirt, head over to the blog to see.