Generalist vs. Specialist with CMOx’s Casey Stanton

Casey Stanton has been a marketing consultant for over 15 years and is the Founder of CMOx which helps 7-figure companies grow faster with a part-time chief marketing officer.His Functional Marketing® process is the cornerstone of CMOx's services, which gives predictable results to both B2B and B2C companies. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap:Why marketing leaders are increasing in value.The common challenges consultants face and how to overcome them.How to move from short-term consultancy work to building long-term relationships.The benefits of having an assistant to support you.How easy it is to find talented professionals on the Upwork platform.The differences between working in B2C and B2B.The value of surrounding yourself with specialists.Resources:CMOxUpworkRangeThe Road Less StupidA Technique For Producing IdeasThe Fractional CMO BookPodcast ChefConnecting with Casey Stanton:LinkedInWebsiteFacebookConnecting with the host:Sean Boyce on LinkedIn Connect with our host, Brian Mattocks:LinkedInEmailSchedule a Free Podcast Consult