Generating Buzz For Your Law Firm

Amanda Berlin believes she was born to make sure we all are heard and seen and appreciated for our unique genius. And she does just that as a publicity strategist and content consultant. After studying journalism at George Washington University, she interned at CNN, wrote for a local paper, and ultimately became an expert in the creation of publicity strategy and content writing products and programs. For a decade, she has written media pitches for companies like Disney and Dove, Brawney, Baskin Robbins, Colgate and Gamble. And now as a communications consultant, she's the host of the Empowered Publicity Podcast, which is devoted to delivering publicity, AHA's insider secrets and the dish on what it really takes to build buzz, become a trusted authority and get the media to say yes.   In this episode we discuss: The term public relations and what that encompasses. Honing your story for the public to hear and get to know you. The perceived boundaries between being professional versus being personal. How a powerful story is memorable and can set you apart in the marketplace. The importance of mindset in achieving what we desire. Key roadblocks that hinder the effort to seek publicity. Getting past the tendency toward over-preparation. Preparing your story and tailoring your message to your audience and goals.