Generating Leads Through Podcasting

Show Summary: “Podcasting is a great way to generate leads because it’s underpriced. It allows you to share your message, your purpose and values, build your network and attract the target audience that you want to be partners with.” Why is podcasting a great platform to generate leads? Three things: Brain dumping. You can record and store your knowledge on a platform where other people can benefit from. By ensuring that what you share is valuable, you can basically solve the problems of other people. Building a network. When people learn from you, you build trust. When they trust you, they start spreading your word, and your community forms. With the knowledge and experiences you share, you attract the right people to talk to. These people grow your community and become the people you want to serve and be partners with. Repurposing contents. With just one episode, you can extract different highlights and key points and recreate them into various types of content, which you can post across social media platforms. Exceptional Highlights: Podcasting is a platform where you can spread your message, not only your will to sell, but also your will to change the world, and express your purpose and your business’ existence. Sharing your message in a platform like podcasting filters the people that come into your life and business. You attract the people who think alike, who share the same values and beliefs, and filter out the toxic ones that you don’t want to be part of your community. Your podcast is the perfect platform to talk to your ideal clients intimately. Show Highlights: 0:50 In business, what are the three things you need to focus on? You want to focus on leads, sales, and retention. You don’t have something to retain if you don’t have people to sell your products to, and you won’t have sales if you don’t have leads. 4:18 What made you start The PodCash Show? I wanted to create a room for upcoming experiences and knowledge, while making sure that I don’t forget the things I knew before. And, I wanted to share this platform to the people who could benefit from them. 7:49 What are the things to remember when posting contents? Make sure that you are connected with your audience. Your profile and posts are always being shown to the people you frequently engage with. If you want your posts to be seen by certain people, you have to engage, connect, and build genuine relationships with them. Important Links Follow us on Spotify, Itunes, Google Play Facebook Linkedin Instagram Kai’s Facebook Kai’s Linkedin Book A Call With Us Now Pod Kai Media