Generating revenue in a weak economy

SPECIAL EPISODE: We’re joined by Josh Busteed, Chief Commercial Officer of Arabian Radio Network (ARN). Based in the United Arab Emirates, Josh leads a commercial sales organisation of 100 Media Professionals currently operating in the midst of COVID-19. Josh shares his observations on the resulting impact of economic disruption on a media market, how his commercial strategy has had to quickly adapt to a marketplace which is changing daily; and ultimately how the foundational skills of solution selling are more relevant now than ever before. A must listen for anyone operating in the Media Sales profession right now; Josh draws upon his extensive leadership experience to deliver key insights that will leave the audience with a sense of mental clarity, actionable tools and a renewed enthusiasm to overcome the headwinds of a weakened economy. Contact Josh on LinkedIn Contact Jamie on LinedIn Recorded by Zuber Shaikh at ARN Studios, Media City, Dubai Edited, Hosted and Produced by Joanne Helder. Music by Donyea Goodman at donyeamusic.biz/onlinestore Voiceovers by Stevie-Leigh Batiste at Sounds Like Butter More info at www.mediasalesmastery.com