Generative AI for Marketing - Maintaining Trust and Building an AI Policy

Is your team using AI tools? Here’s everything you need to know to maintain trust and authenticity. In this week's episode, Morgan Norris, Senior Brand Strategist at Trew Marketing, shares everything she’s learned about Generative AI. Morgan has become our resident expert on all things AI tools and has sifted through dozens of tools to find out which ones are most valuable to marketers. Morgan shares the key features of the best performing tools for tasks like idea generation, editing, and content writing.We also highlight the ever-present need to stay authentic and trustworthy when developing and publishing content – something we still need human oversight for. Last, discuss what liabilities could come up if you’re using AI tools incorrectly and the direction these tools could take in the future. ResourcesWebinar: Improve Your Prompting to Use Generative AI for B2B Content DevelopmentGenerative AI for Content MarketingHow to Create an AI Policy for Your Engineering CompanyMorgan Norris on LinkedInConnect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.