Generative AI: hype or the future of customer experience?...

What this episode covers

In this episode, UserTesting’s CMO Michelle Huff talks with Liz Miller from Constellation Research about generative AI, unraveling misconceptions surrounding it, and exploring its profound impact on marketing and customer experience. Among the items they discussed, included: Misconceptions about generative AI Generative AI and storytelling Generative AI's role in customer experience Ethical considerations for brands when using generative AI Role of AI in design and content creation process How brands can ensure using AI fits with overall brand identity and values

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Frequently Asked Questions

How long is this episode of Insights Unlocked?

This episode is 28 minutes long.

When was this Insights Unlocked episode published?

This episode was published on September 11, 2023.

What is this episode about?

In this episode, UserTesting’s CMO Michelle Huff talks with Liz Miller from Constellation Research about generative AI, unraveling misconceptions surrounding it, and exploring its profound impact on marketing and customer experience. Among the items...

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