Generative Engine Optimisation & the Future of B2B Marketing: Jubin Mehta of Capillary Technologies | CMO Chats

Jubin Mehta, Global Marketing Director at Capillary Technologies, shares his forward-thinking approach to modern B2B marketing, from pioneering “generative engine optimisation” to embedding first-principles thinking into every strategy. He discusses why AI’s invisibility will raise the bar for excellence, how marketers can thrive in an era with no room for mediocrity, and the CMO’s role as a growth translator and amplifier in an increasingly connected, AI-driven world.🎧 Watch the full interview and subscribe for more insights from marketing’s top leaders! #CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #FutureOfMarketing #CMORole