Genesee Brewery Returns to Roots | Rochester News

FIFCO USA has been acquired by Saothair Capital Partners, marking a major shift as the company reverts to its historic name—North American Breweries. Based in Rochester and employing over 700 people, NAB owns beloved brands like Genesee, Labatt, and Seagram’s Escapes, plus other beverages including Lipton Hard Iced Tea and Bubly Wine Refreshers. The iconic Genesee Brewery, one of the oldest continuously operating breweries in the U.S., continues to evolve with new equipment and plans for further investment under Saothair’s ownership. Peter Bodenham, a former marketing executive at NAB, is returning as CEO, bringing insider knowledge and enthusiasm for growth. Rich Lozyniak, a co-founder of Saothair and former NAB CEO, adds seasoned leadership to the new chapter. With private equity backing and a renewed focus on innovation, North American Breweries is poised for long-term success. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/66b20888fc9bb07a