Genevieve Jacobs on "cracking local"
from Crawford Media Podcast Hosted by Hal Crawford
Genevieve Jacobs believes she and her company, Region Media, have cracked the secret to doing local publishing profitably. If so, why are so many other outfits struggling to stay open? In this Crawford Media podcast, the Canberra-based publisher describes a business model that leans heavily on search traffic and local business reviews, along with integrated sponsored content. Genevieve is not short on confidence: as she says, “I talk a good game, Hal”. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit halcrawford.substack.com
Embed this episode
No transcript yet.