Genius - Sam Sokolow

Joining me for my first one-on-one conversation is Sam Sokolow, President of EUE/Sokolow, and Executive Producer of Nat Geo's breakout series, GENIUS. Sam and his partners labored for years to bring Walter Isaacson's acclaimed biography of Albert Einstein to the screen, first as a feature and ultimately as a series. Not only did they hit paydirt with Nat Geo, but they created a format where different geniuses would be featured in subsequent seasons, following up with Picasso and currently prepping for Mary Shelley. Sam not only weaves a fascinating story of how GENIUS came to be, but also how he simultaneously transformed his own career from producing unscripted to producing scripted. Sam successfully "changed high schools" and gives fanstastic insight for anyone else contemplating a career pivot. It's a great conversation that I hope you enjoy!