Genna Shelnutt

How are we doing? Who do you want to learn from next? Text us with notes and ideas.Get your notepad out folks, Genna is about to drop some knowledge on you. Genna Shelnutt graduated from the Honors Program at the University of Georgia with dual degrees in business management and advertising. She first joined BGRM (then Rawle Murdy) as a summer intern, eventually landing herself a full-time position in the agency and working her way from account service to public relations to SEO specialist to copywriter. After a brief stint working in-house for Charleston-based software company Blackbaud, Genna returned to BGRM to continue to grow her advertising career. She now oversees more than 20 creatives across Buffalo Groupe as the Executive Creative Director in addition to serving as a Managing Director of the Charleston office.On LinkedIn Genna says: Her passion is to write copy that has as much stopping power as it does strategy.Specialties: writing strategy, brand development, mastering tone and voice, big ideas, little ideas, online content development, creative expression, and puns.South Carolina Research Authority (SCRA) is a public, nonprofit organization that fuels South Carolina’s innovation economy by supporting technology-based startups, academic research, and industry partnerships. Through funding, coaching, and its investment arm SC Launch, SCRA helps early-stage companies grow, commercialize ideas, and scale within the state’s key innovation sectors.Support the showTitle Sponsor: Charleston American Marketing AssociationPresenting Sponsor: Charleston Media SolutionsAnnual Sponsor: ‪SCRA; South Carolina Research AuthorityQuarterly Sponsor: King and ColumbusCAMACast Cohosts: Stephanie Barrow, Mike Compton, Rachel Backal, Tom Keppeler, Amanda Bunting Comen, Silicon Harbor Hot Take Host: Stanfield Gray, https://digsouth.comProduced and edited: RMBO AdvertisingPhotographer | Co-host: Kelli MorseScore by:  The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenuStudio Engineer: Brian Cleary and Mathew ChaseYouTube...