Genuine Over Growth Hacks: The Long Game of B2B Relationships w/ Hani Gera

In this episode of Making the Connection, we’re joined by Hani Gera, global marketing and business development partner with Synterica for a thoughtful conversation about building real, lasting relationships in the B2B space.Hani shares why being authentic, listening deeply, and respecting cultural nuances matter far more than scripts or shortcuts. We unpack why B2B should really be thought of as Business to Business to Person and how seeing the human behind the title is non-negotiable for meaningful connection.We discuss:The balance between patience and persistence in relationship-buildingWhy an engaged audience of 200 beats an unengaged list of 1,000How to adapt your approach across different global culturesThe power of listening over pitchingWhy it’s better to walk away from the wrong client than close a bad-fit dealWhat “giving value” actually means on platforms like LinkedInHow webinars, podcasts, and panels can turn cold leads warmWhy direct messages shouldn’t be your first moveThis conversation is a grounded reminder that long-term business success starts with respect, trust, and generosity, not manipulation or hustle culture. Tune in for practical insights that will shift how you think about connecting in business.To learn more about Hani’s business, visit https://synertica.com/—-------Tune in to Making the Connection every other week to learn about how to develop genuine professional relationships.Stay in touch with host, Angela Chong, on LinkedIn & on Instagram @ makingtheconnectionpodcast