Genuine Relationships, AI and the Human Side of Maritime Digital Transformation with Giftson Eliyesar

What if the real driver of maritime digital transformation isn’t technology – but relationships?In this episode of The Wavemakers Podcast, Gordana sits down with Giftson Eliyesar, Director of Commercial Operations at Veson Nautical, to explore the deeply human side of changing one of the world’s most complex and traditional industries.Giftson shares his journey from computer science and ice cream logistics in Singapore to leading commercial operations and maritime tech. Raised in a family of pastors, he brings values of service, integrity, and humility into a world of data, AI, regulations, cyber security, and decarbonisation pressures.You’ll hear about:How he first “met” shipping through procurement and logisticsWhy change only happens when people are ready, not just when software is readyThe importance of thinking globally and acting locally across regions and culturesBuilding trust-based client relationships in a 24/7 global industryWhy he would be a combination carrier and what that says about adaptabilityHow AI and advanced analytics can support decarbonisation and smarter decisionsAdvice for students and new joiners entering maritime todayThe role of prayer / positive intention / energy in leadership and negotiationsYou’ll also hear Gordana share her own “by accident” entry into shipping and her path into innovation and decarbonisation, and a candid conversation about our love–hate relationship with AI.Perfect listening if you’re:Working in shipping, trading, maritime tech or logisticsCurious about green and digital transformation in maritimeEarly in your career and looking for practical advice and inspirationInterested in how values and relationships can drive change in complex systemsFollow The Wavemakers Podcast for more stories from the people shaping the green and digital future of shippingSubscribe to our channel and be the first to join future coffee conversations with the maritime change makers!🔗 Related Resources and Links: • Follow Gordana Ilic on Linkedin: https://www.linkedin.com/in/gordanailicphd/ • Follow us on Youtube: https://www.youtube.com/@BetterSea📩 Have questions or comments? Feel free to reach out via email at [email protected]