GenZ Trust TikTok Over Banks for Finacial Advice, And That Should Terrify Wall Street

Gen Z is no longer asking bankers how to manage their money, they’re scrolling for it.**📲More than a third of young adults now rely on TikTok and YouTube for financial advice, outpacing traditional advisors, banks, or even parents.It’s not just a trend. It’s a trust shift.Born in the shadow of financial crashes, student debt, and privacy scandals, Gen Z sees banks as distant, complex, and outdated. Instead, they turn to creators who speak their language, fast, visual, and unfiltered.Wall Street is trying to keep up.Firms are launching TikTok accounts. Finfluencers are shaping how this generation saves, spends, and invests. But what does this mean for the future of financial systems built on old-school trust?This week in StayWired, we explore the platforms, the players, and the gap between institutions and the next generation of digital-first earners.