GEO Explained: How to Monitor and Manage What AI Says About Your Business

Is your business invisible to AI? You might be ranking #1 on Google and still losing customers without even knowing it. The rules of search have changed. In this episode, we sit down with Salman and Umer from SearchEdge to break down Generative Engine Optimization (GEO): the strategy that determines whether AI recommends your business or your competitor's. This isn't SEO 2.0. It's an entirely different game. We cover: What GEO actually is and why it's not just an evolution of SEO Why your Google ranking no longer guarantees customers How AI forms opinions about your brand and what influences them The difference between being visible and being recommended How to audit what ChatGPT, Perplexity, and other LLMs are saying about your business Why 80% of your AI visibility depends on third-party sources The content strategy shifts every business needs to make right now What CMOs and small business owners should do in the next 90 days Whether you're an SEO professional, a business owner, or a marketer trying to stay ahead of the curve, this episode will change how you think about search, content, and customer acquisition in the age of AI. Tools mentioned in this episode: Profound SEMrush AI Visibility Perplexity Guests: Salman and Umer from SearchEdge (https://searchedge.ai/) Hosts: Timmy Walczak Naveed Chinoy Co-host: Alex Alexakis