GEO (LLMO): How can you be visible in the results of generative AI such as AIOverviews, ChatGPT, Perplexity in the future?

This podcast discusses the new article by Olaf Kopp on Search Engine Land. The article describes the new challenge of Generative Engine Optimization (GEO), i.e. the optimization of content for generative AI applications such as ChatGPT or Perplexity. It explains how these applications work, in particular the process of Retrieval Augmented Generation (RAG), which uses external sources to answer questions. The text examines what factors influence the selection of these sources, emphasizing the role of relevance and quality, as well as the importance of E-E-A-T. Finally, tactical and strategic approaches for GEO in different industries are presented to improve the visibility of products and brands in generative AI results.